The last Friday of November is marked with red in the calendar of many companies because it corresponds to the one known as Black Friday. A day of generalized discounts originating in the United States that in recent years has been consolidated in Spain as the date that kicks off the Christmas campaign. To the point that has already caused a change in consumption habits. According to a study by the consultancy Deloitte, a third of the purchases that were previously made at the end of December are now advanced in November, taking advantage of this day of discounts.
The employer of the distribution and mass consumption companies in Spain warns that this “Black Friday” day begins to hit the ceiling.
But Black Friday begins to show signs of saturation and exhaustion. The employer of the distribution and mass consumption companies in Spain warns that this “Black Friday” day begins to hit the ceiling. The reason is the saturation of the offer because most companies bet on applying discounts to a good part of their catalog of products and services, and this ends up collapsing to consumers, who are overwhelmed.
For this reason, the trend now marks a new date. It is the so-called Single Day, which is celebrated every November 11. A date popularized by the Alibaba company, the Chinese e-commerce giant. A commercial event that already exceeds, and long, the income of Black Friday in the United States. In fact, this 2019 Alibaba has achieved a new world record: in a single day it has sold products worth 34,767 million euros. This means that every second has sold products worth half a million euros.
Experts recommend companies to bet on Single Day because there is less competition.
Given this, experts recommend companies to bet on Single Day because there is less competition. This would allow consumers to find more suitable offers that would not be eclipsed as is happening now on Black Friday. Therefore, if you are preparing your wedding, keep in mind that November is the ideal month to find interesting offers and discounts that will significantly lower your wedding bill.