{"id":3314,"date":"2018-11-28T17:31:11","date_gmt":"2018-11-28T15:31:11","guid":{"rendered":"http:\/\/masterrats.com\/?p=3314"},"modified":"2018-11-28T17:31:11","modified_gmt":"2018-11-28T15:31:11","slug":"bodas-y-redes-sociales","status":"publish","type":"post","link":"https:\/\/masterrats.com\/es\/bodas-y-redes-sociales\/","title":{"rendered":"Bodas y redes sociales"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Una boda marca un antes y un despu\u00e9s en la vida de las personas. No solo en la de los novios, como tambi\u00e9n en la de sus fam\u00edlias y amigos. M\u00e1s all\u00e1 de lo que implica desde el punto de vista emocional, el hecho de casarse genera tambi\u00e9n un impacto social. Precisamente, la irrupci\u00f3n de las redes sociales ha hecho que este impacto se haya convertido en exponencial. Y sobretodo en casos de personajes famosos. Uno de los \u00faltimos ejemplos, ha sido la boda de la <\/span><i><span style=\"font-weight: 400\">influencer <\/span><\/i><span style=\"font-weight: 400\">italiana Chiara Ferragni y el rapero Federico Leonardo Licia, m\u00e1s conocido como Fedez.<\/span><\/p>\n<blockquote><p>(&#8230;) durante los 3 d\u00edas que dur\u00f3 la fiesta, las fotograf\u00edas que se subieron (&#8230;) generaron m\u00e1s de 67 millones de interacciones.<\/p><\/blockquote>\n<p><a href=\"https:\/\/www.instagram.com\/p\/BnTP6ZsH3jo\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3349 size-full\" src=\"http:\/\/masterrats.com\/wp-content\/uploads\/2018\/11\/Chiara01.jpg\" alt=\"\" width=\"501\" height=\"899\" srcset=\"https:\/\/masterrats.com\/wp-content\/uploads\/2018\/11\/Chiara01.jpg 501w, https:\/\/masterrats.com\/wp-content\/uploads\/2018\/11\/Chiara01-223x400.jpg 223w\" sizes=\"auto, (max-width: 501px) 100vw, 501px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400\">Convertido en todo un evento social &#8211; entre los dos acumulan m\u00e1s de 22 millones de seguidores en Instagram -, la fiesta se bautiz\u00f3 en las redes sociales con la etiqueta #TheFerragnez y eso ha permitido hacer un an\u00e1lisis del impacto que ha generado. Concretamente, durante los 3 d\u00edas que dur\u00f3 la fiesta, las fotograf\u00edas que se subieron con esta etiqueta generaron m\u00e1s de 67 millones de interacciones. Lo que t\u00e9cnicamente se conoce como <\/span><i><span style=\"font-weight: 400\">engagements<\/span><\/i><span style=\"font-weight: 400\">.<\/span><\/p>\n<blockquote><p>El valor medi\u00e1tico de las im\u00e1genes derivadas de la boda se calcula que llega a los 31 millones de euros.<\/p><\/blockquote>\n<p><a href=\"https:\/\/www.instagram.com\/p\/BnMVJUNHHpX\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3352 size-full\" src=\"http:\/\/masterrats.com\/wp-content\/uploads\/2018\/11\/Chiara02.jpg\" alt=\"\" width=\"501\" height=\"881\" srcset=\"https:\/\/masterrats.com\/wp-content\/uploads\/2018\/11\/Chiara02.jpg 501w, https:\/\/masterrats.com\/wp-content\/uploads\/2018\/11\/Chiara02-227x400.jpg 227w\" sizes=\"auto, (max-width: 501px) 100vw, 501px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400\">Este movimiento en las redes sociales tambi\u00e9n tiene una traducci\u00f3n econ\u00f3mica. El valor medi\u00e1tico de las im\u00e1genes derivadas de la boda se calcula que llega a los 31 millones de euros. Para calcular esta cifra se tienen en cuenta los ingresos que pueden general los medios de comunicaci\u00f3n y las redes sociales que se alimentan de este tipo de contenido. Pero tambi\u00e9n se ha de tener en cuenta las ganancias y los benef\u00edcios que ingresan las marcas que est\u00e1n detr\u00e1s de la boda. En este caso concreto, Dior ha sido una de las m\u00e1s beneficiadas por haber hecho el vestido de la novia. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Un ejemplo que sirve para tener una otra perspectiva de lo que hay detr\u00e1s de una boda y del papel que cada vez m\u00e1s tienen &#8211; y pueden tener &#8211; las redes sociales.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una boda marca un antes y un despu\u00e9s en la vida de las personas. No solo en la de los novios, como tambi\u00e9n en la de sus fam\u00edlias y amigos. M\u00e1s all\u00e1 de lo que implica desde el punto de vista emocional, el hecho de casarse genera tambi\u00e9n un impacto social. Precisamente, la irrupci\u00f3n de [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":3326,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[11,9],"tags":[],"class_list":{"0":"post-3314","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cultura-es","8":"category-todas","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bodas y redes sociales - Mas Terrats<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterrats.com\/es\/bodas-y-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bodas y redes sociales - Mas Terrats\" \/>\n<meta property=\"og:description\" content=\"Una boda marca un antes y un despu\u00e9s en la vida de las personas. No solo en la de los novios, como tambi\u00e9n en la de sus fam\u00edlias y amigos. M\u00e1s all\u00e1 de lo que implica desde el punto de vista emocional, el hecho de casarse genera tambi\u00e9n un impacto social. 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